QUALITY MANAGEMENT SYSTEM

A business cannot flourish in the long run if it doesn't give its customer what it promises to. The main focus of a businessman is to make profits and not necessarily to satisfy the customer. It would not be wrong to say that the only time the businessman realizes that customer satisfaction is important is when he understand that this is directly related with his profitability margins.

The Holy Quran commands:

[6:152] "And come not nigh to the orphan's property, except to improve it, until he attain the age of full strength; give measure and weight with (full) justice;- no burden do We place on any soul, but that which it can bear;- whenever ye speak, speak justly, even if a near relative is concerned; and fulfill the covenant of Allah. Thus doth He command you that ye may remember."


What it means to business?For a businessman, there is no alternative but to satisfy his customer, even if the market and economic forces are making it difficult for him to do so. It is his obligation to God that he resists these forces and struggle and strive (wage Jihad) to fulfill the above-mentioned commandments, even if he has to compromise on some profit or put up some extra effort (up to his capacity). For him, profit is only a "means" to keep his business alive and to satisfy his customer i.e. the "end."

FULFILLING CONTRACTS, COMMITMENTS, & PROMISES

Whereas promises are verbal commitment, contracts are written. From the ‘Nikah Namah' to a business plan, including any financial agreement, are all different forms of written promises that we make. If we look at it strictly from the business point of-view, commitments and promises are a daily routine affair. To run a business successfully, a businessman should not make promises that he cannot keep nor break any that he has made.

The Holy Quran instructs:

[17:34] "Allah says, ‘Fulfill your contracts. Contracts will be asked about.'"

[16:91] "And the Almighty says, ‘Be true to Allah's contract when you have agreed to it.'[5:1] "The Almighty says, ‘O you who believe! Fulfill your contracts.'
[61:2-3] "And the Almighty says, ‘O you who believe! Why do you say what you do not do? It is deeply abhorrent to Allah that you say what you do not do.'"